Nederlander Concerts presented ten arena sell-outs with Regional Mexican breakout band Grupo Firme, selling over 100,000 tickets. The independent promoter partnered with TuStreams, Music VIP Entertainment, and Orjuela Entertainment to produce Grupo Firme’s first-ever arena shows.
The West Coast
tour kicked off with seven historic shows at STAPLES Center on July
30. It had been exactly 513 days between the last concert at STAPLES
Center on March 4, 2020, before welcoming Grupo Firme on July
30, July 31, August 1, 4, 6, 7, and 8. As a result, Grupo Firme now
holds the record for the most shows
in a single calendar year performed at STAPLES Center by a Latin artist, band,
or group.
The
chart-topping band played August 13 to a sold-out crowd
at Footprint Center in Phoenix, AZ, as the first concert back
in the venue. Then, on August 14, Grupo Firme reopened the Pechanga
Arena San Diego, marking the venue's first indoor event
in over 500 days. Finally, Grupo Firme concluded their run at Mechanics
Bank Arena in Bakersfield on August 15, with another
sell-out concert.
Founded in
Tijuana by Eduin Cazares and Joaquin Ruiz, Grupo Firme has risen to become one
of the leading ranchera bands and were presented with Song of the Year, among
other awards during the 2021 Lo Nuestro Awards.
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