SMG Worldwide has
announced today they have entered into a partnership agreement with the
Southern California Toyota Dealership Association in a new naming-rights deal
for the Southern California arena located in Ontario. Formerly known as
Citizens Business Bank Arena the landmark venue has been renamed as the Toyota Arena.
The naming rights agreement was negotiated through Vicki Higgins with ConneXion
Partnerships and agreed upon by SMG Worldwide.
"We're
thrilled to be a part of the community and support this wonderful entertainment
venue that has entertained so many families, sports fans, residents and
visitors over the years," said Cliff Cummings, President of the Southern
California Toyota Dealers Association. "We look forward to an active and
engaged partnership to continue building relationships through the best
entertainment venue in the Inland Empire."
The
10,000-seat capacity venue is situated in Southern California’s Ontario near
the apex of two major freeways, Interstate 10 and the 15 Freeway. The arena was
built and is owned by the City of Ontario and since July of 2016 has been
managed by SMG Worldwide. Under new management the arena has seen major
improvements including a robust calendar of events. The arena hosts over 225
ticketed shows a year and sees attendance of more than 1,000,000 guests
annually.
“Toyota has
been an arena partner since the arena opened in 2008. Their long-standing
relationship with deep roots in our community will now have new opportunities
to provide truly vibrant experiences in a premier venue through live music,
sporting competitions, and family shows” said Michael Krouse, President &
CEO of the arena. “We are excited to have found the right partner and look
forward to the future as Toyota Arena in Ontario, California.”
Citizens
Business Bank will remain a major part of the arena with a new title of the
Official Banking partner. “We are excited to continue our sponsorship as the
Official Bank of the Toyota Arena. Toyota will be a great name partner and
Citizens Business Bank is shoulder to shoulder with them on supporting high
quality entertainment in the Inland Empire.” said Chris Myers, President &
CEO of Citizens Business Bank.
For more
information on the event and all upcoming shows at Toyota Arena please visit
our website at Toyota-Arena.com
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